If you are in the internet marketing business you must know how important it is to measure how well a website or a particular page is performing. Performance can be measured on many bases but in the end it all comes down to conversion rates.

The conversion rate is the "the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators."

Your conversion rate is crucial and you on-page web strategy should aim at maximizing it. This along with proper search engine optimization (SEO) is the key to success.