Depending on the type of business you are operating ranking well in local search may be very important. When people are looking for local services such as electricians, plumbers, lawyers, restaurants, etc they will attach a geo-location to their search query. For example, if you are an electrician deserving the Montreal area you will want people who are searching for “electrician in montreal” to land on your website and not your competitor’s website. To make sure this does not happen you have to put some effort into local search marketing.